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ICICI Bank-Big Bazaar
India's second largest bank, ICICI Bank and Big Bazaar, India’s largest Hypermarket, promoted by Pantaloon India Retail Limited launched ICICI Bank-Big Bazaar Silver credit card. It will offer a gamut of benefits to customers in addition to the standard features of the ICICI Bank Silver credit card.
The ICICI Bank Big Bazaar silver credit card has been a roaring success with more than 2 lacs customers in just 2 years of the launch of the program. This makes the ICICI Bank Big Bazaar silver card the third largest co-brand in the country.
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An ICICI Bank-Big Bazaar co-branded card customer will earn 4 reward points instead of one, for every Rs.100 spent through the card to make a purchase at any of the Big Bazaar outlets. A welcome Gift Voucher of Rs 250 will be redeemable at Big Bazaar on one-time spends on the card of Rs 500. Big Bazaar will also offer several other benefits to ICICI Bank-Big Bazaar card customers including a Priority payment counter. Adds Mr. Sanjeev Agrawal, President – Marketing, Pantaloon Retail (I) Ltd, “In spirit of continually providing greater value to the Indian masses, this initiative will further reward the increasing base of frequently – visiting customers & offer exclusive privileges to customers most loyal to Big Bazaar. As the leader in the Indian retail industry, Big Bazaar is committed to providing greater value to the Indian middle class & will continue to introduce initiatives that makes their savings bigger.” About BIG BAZAAR: Big Bazaar & Food Bazaar are one of India’s largest chain of hypermarket stores, with 20 Big Bazaars & 32 Food Bazaars across 14 cities & towns, providing best value to 3.5 million customers every week across categories such as home need products, FMCG, apparel, utensils, electronics & appliances & other daily needs. Big Bazaar is a part of Pantaloon Retail (I) Ltd, India’s fastest growing retail chain having retail formats such as Pantaloons & Central, apart from Big Bazaar & Food Bazaar. |
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