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Life insurance in the US
According to LIMRA’s Facts About Life 2013, 30% of U.S. household have no life insurance at all and only 44 percent have individual life insurance. The average amount of coverage for U.S. adults has declined to (167,000), down $30,000 from the average coverage in 2004.
Although majority of consumers(86%) would use the internet to research life insurance before purchasing, only 16% prefer to buy insurance online.

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Net premiums written

In 2013, net premiums written for life/health insurance sector in the US amounted to $583 billion, a disappointing decrease of $62 billion or 9.61% compares to $645 billion in 2012. Life insurance net premiums written declined $5 billion or 3.82% to $126 billion, compares to $131 billion in 2012. Net premiums written for annuities has decreased significantly by $61 billion or 17.94% to $279 billion, compares to $340 billion in 2012. Whereas, accident and health net premiums written increased by $3 billion or 1.75% to $174 billion, compares to $171 billion in 2012. Life/Health insurers in the US has a totaled $3,486.3 billion in cash and invested assets, an increase of $79.2 billion or 2.32% compares to $3,407.1 billion in 2012.
Direct premiums written in 2010 for annuities is $318.953 million, followed by life with $164.632 million, and accident and health life with $163.349 million.

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